Getting Political

Let's Temper Our Opinions

Yes I’ve writen a few pieces that are loosely tied to smart business practice as it relates to customer service, including website design and marketing – but are moreover political commentary. And I am sure you are asking yourself – why? Isn’t that dangerous in terms of alienating the customer base who either vehemently disagrees with the point of view or moreover is simply tired of political commentary being where it does not belong? My response to that is you are right.

However, you must remember – there are a number of companies who have not been afraid to allow core values dictate their customer service without compromising who they are as individual owners: Pizza Ranch, Hobby Lobby, and Chick-Fil-A just to name a few. Specifically, what is brought to mind is their taste in music. While it is not everyone’s cup of tea, it is part of their core values as owners. Just as they have the right to support who they are and stay true to their moral beliefs, we have the right to simply go elsewhere and not give them business if we disagree that much, no matter what that decision says about our level of tolerance. However, with that being said, I also do not wish to push potential clients to the brink of being uncomfortable and so I temper my opinions on the various hot button topics.

To understand the method behind the madness. I am currently a sole proprietor. As such, I am wanting to give you insight into the heart of the person you are about to work with. I wish to let you know that yes I have my opinions but I am also able to see, understand and to a degree accept – without compromise – opposing viewpoints. I am a firm believer in the “yes and” approach and do my very best to say that instead of “no”. “No” is dismissive, demeaning, and disrespectful, especially after feedback in the tone of offense taken has been given. It simply shuts down freedom of opinion and as such, freedom of speech. A request to change the tone of the message so it can be better received shouldn’t be considered a limit on freedom of speech. It is merely a request for mutual respect.

In terms of my business, I have not always been able to give the client exactly what they wanted, but 1 – I do try my very best to do so, and 2 – I strive to give them not only what they want but moreover what they deserve – something better.

The lesson here is, don’t be afraid to say “yes – and” without compromising who you are – either in business and customer service or in your personal relationships dealing with political opinion.

Back to our regularly scheduled programming…

Rob Shurtleff
Bob The Website Builder
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